Shanghai Bubble Tea is positioning itself to launch its new product line and is looking to create a strong and cohesive brand identity that reflects innovative and flavorful beverages. The company's goal is to create recognition and popularity among its clients.
To achieve this, Shanghai Bubble Tea focuses on incorporating modern and original visual elements that are easy to remember and evoke a sense of fun. They plan to use a color palette inspired by the bright colorful drinks they sell, as well as graphic elements that symbolize aspects of the culture. Additionally, they aim to infuse the design with elements of excitement and dynamism to ensure it is captivating and memorable.
This strategy aims to establish a brand identity that resonates with its clients and sets them apart in the competitive beverage market. By updating its logo design, Shanghai Bubble Tea seeks to create strong recognition and forge an emotional connection with its target audience, ultimately differentiating itself from other companies in the beverage market.
